What I do
Services
Product design for B2B software: SaaS surfaces, dashboards, distribution platforms and internal tools.
Services
Research, interface and build, aligned so the thing that ships is the thing that was designed.
01
B2B & SaaS Product Design
The whole product surface: new versions, legacy rebuilds, and the multi-role systems where permissions and edge cases carry more weight than layout.
02
Dashboard Design
Reporting screens that answer a question instead of displaying every metric available, for SaaS products and internal tools alike.
03
Wholesale & Distribution
Order entry, buyer portals and back office for distributors, where the real competition is a chat thread at nine at night.
04
Internal Tools
Admin panels, operations consoles and processing screens, where the return is measured in staff hours rather than conversion rate.
Also
Websites, when they are the right answer.
I still build marketing sites, usually for the same kind of business: custom WordPress or Webflow, hand-coded rather than assembled in a page builder.
What they cost is in what a custom website costs, how long they take is in how long a website takes, and the platform question is in WordPress versus custom code.
See website work8
Years designing and building
The process
Structure gets decided first.
Surface comes after.
Both halves are design work.
Only one is visible in a screenshot.
Four stages / eight to twelve weeks
Stage / 01
Discovery. Watching people use what exists, mapping the process as it is actually run including the spreadsheets beside it, and agreeing what success gets measured in.
Stage / 02
Structure. Flows and states, starting with the awkward ones: empty, error, partial, and far more data than anybody demoed with. No visual design until this holds.
Stage / 03
Interface. High fidelity screens for every state, the component decisions that make the rest of the product cheaper to build, and a spec engineers can work from.
Stage / 04
Build. Either I build the front end or I sit next to the engineers who do, because the last ten percent is where a design quietly gets compromised.
Most engagements open with an audit, which tells you whether the problem is design, engineering, or a process nobody has written down. The third is more common than people expect. Rates for each stage are in what a UI/UX designer costs.
Send me what the software does, who uses it, and what is going wrong.
I am based in the Philippines on GMT+8, working with teams in the US, Australia and Asia. If a project is not one I am right for, I will say so.