Capabilities
I design the pages your campaigns send people to, from landing pages to the website behind them, and I build them in WordPress or Elementor, so they are live when the campaign starts.
Five-star reviews from clients on Upwork
What I design
I think a campaign page works best when it says one thing to one audience and asks for one action, so I design each page around the click which brought the visitor there.
One page for one offer, built around a single action, with the headline, the proof and a form which takes seconds to fill in.
Pages for a product launch, an event or a promotion, designed, built and tested before the date the campaign starts.
Pricing, case studies, comparisons and other sections added to a site you already have, designed to match what is there.
Forms which ask only what your sales team needs, with a thank-you page and the tracking in place before the launch.
Reusable page templates in WordPress or Elementor, so your team can launch the next campaign page without a designer.
Two versions of a headline, a hero or an offer, built so your team can test which one brings more enquiries.
How I work
I think a landing page should pick up where the ad left off,
so people recognise what they clicked on.
Four stages / one to three weeks
Stage / 01
We start with the campaign, who it reaches, what they saw before they clicked and what you would like them to do, so the page picks up where the ad left off.
Stage / 02
Then I plan the page with you, the headline, the proof and the questions people ask before they act, in the order in which they ask them.
Stage / 03
I design the page for the phone first, since campaign traffic mostly arrives on phones, and then for desktop, in one shared Figma file.
Stage / 04
I build it in WordPress or Elementor with the form and the tracking in place, test it on real phones and hand your team a template for the next page.
Working with me
I think marketing teams lose most of their time between the design and the build, waiting for a developer to have a free week, so I do both, and the pages I build come with templates which your team can reuse for the next campaign without me.
Common questions
A marketing designer designs the pages which bring in customers, and in my case that means landing pages, campaign pages and marketing websites, which I also build in WordPress or Elementor so they launch on time.
I focus on the pages which your ads and posts send people to, and I match each page to the creative which your team or your agency already makes, so the click feels like one step.
Yes, mostly with marketing agencies and in-house teams, so I work inside their process and their campaign dates, and their team keeps the relationship with the client.
A landing page takes one to three weeks from the brief to the launch, and once a template exists, the next page for the same campaign mostly takes a few days.
I write the structure and the first draft with you, since the facts which persuade your customers mostly live in your team's heads, and I think the words should exist before the design, as I explain in why the copy comes before the design.
Yes, every page I build launches with its form, its thank-you page and the tracking your team uses, and I test them all before the campaign starts.
I quote each page or campaign after reading the brief, since the number depends mostly on how many page layouts the campaign needs and what the forms connect to.
Client reviews
Mike is an absolute star. A great communicator who takes initiative, and has the skills to complete the job well each and every time. He is a fantastic partner in all-things design and development, is a pleasure and easy to communicate with.
Gwyn P. Founder, Sail Digital
Mike was one of the easiest consultants we have worked with. Good attitude, willing to take on feedback, good designs and willing to please. Will have no hesitation to hire!
Fiona M. Director, CArio
Mike not only gave us an amazing new website but also gave us time back to focus on growing our SaaS company and the confidence to know that we can leverage their skills again in the future. I unreservedly recommend!
Andrew Former director, shibumi
Mike helped us design and develop our new website in Webflow. He is very responsive to changes and iterations, and helped find faster ways to implement what we wanted.
Julien R. Founder, Hire Donna
Hire the marketing designer who builds the pages too, and your campaign goes live on the day it starts.
Send me the campaign brief, or a link to a page which is not bringing in enough enquiries, and it comes straight to me, so I can reply with what I would change first, what it would cost and how long it would take.
Send me an email
To Mike Lopez <mike@mikeui.co>
I use these details to reply to you and keep them for 12 months after our last message. Privacy notice
