Design
Notes from the websites and B2B software I design and build, mostly about prices, timelines and the decisions behind a screen, so you know what to expect before we start.
How Many Fonts Should a Website Have?
One or two typefaces, three or four weights and about six sizes. What a second face should do, what each file costs to load, and three designs which use one, two and three families.
How Many Colors Should a Website Have?
About ten values, grouped by the job each one does, with only the accent taken from the brand. The roles, the contrast rules behind each shade, and how this website uses them.
How to Choose a Headline Font for Your Website
A headline font sets the voice of a website before anyone reads a word. How I chose the faces for two websites, from a scan of over a thousand templates to a test at real size, and why some popular faces now read as made by AI.
UI vs UX Designer: What Is the Difference?
What each role actually does, why the job titles blur, and how to work out which one your product needs first.
