All projects

Softglow

Aesthetic Clinic Website Brand Identity Concept
Role Design
Platform Figma
Year 2026
The Softglow homepage, Look Like Yourself in Every Light, on a MacBook Pro on a marble ledge in window light
Overview

Doctor-led skin care that looks like you on a good day.

I took on the aesthetic clinic website design for Softglow end to end, from the name and a Caslon brand to a token-based design system and nine pages, with the homepage at phone size too, so every page shows real skin in even daylight and leads to one consultation with a doctor.

Problem

Clinic websites all promise the same glow.

People choosing an aesthetic clinic meet the same retouched faces, before and after grids and discount banners on every site, and the doctor who will actually treat them stays hidden behind a booking form.

Solution

Show the doctor, the light and real skin.

Every page names the clinician, prices each treatment up front and shows faces in bright, even daylight, in a Caslon brand of ink, stone and one Prussian blue, so the first step is always a conversation with a doctor.

Design process

  1. 01

    Discovery

    Reference study Bright photo direction
    Headline font scan Clinic name search
  2. 02

    Structure

    Nine-page sitemap Section rhythm rules
    Prices on every treatment One consultation path
  3. 03

    Design

    Caslon wordmark and mark Tokens with phone modes
    Component library Faces centred in crops
  4. 04

    Handoff

    Components page Documented style guide
    Contrast checks on photos Desktop and phone frames
A doctor points at the Softglow skin boosters page, Skin Boosters for Rested Skin, on a Studio Display while a patient looks on The Softglow aesthetic clinic homepage in full, from the hero and the medical director's note through six treatments with prices, the four-visit course and the numbers to patient stories, the clinicians, the studio, the FAQs and the journal The Softglow design system, with Prussian blue, ink, slate and stone colours, Libre Caslon Display for the logotype and Hanken Grotesk for the interface Softglow inner pages, with treatments, skin boosters, three season plans from the prices page, results, clinicians, a journal article, the journal and contact The Softglow homepage on an orange iPhone lying on a pink round table in afternoon sun Softglow on the phone, with the home hero, treatments, the four-visit course, the numbers, the clinicians carousel and the consultation hours A London mews of white houses under wisteria, closing the case study with Mike's contact email

Let's collaborate

Mike Lopez © 2026 designed & developed by Mike LopezPrivacy notice GMT+8
All projects

Softglow

Aesthetic Clinic Website Brand Identity Concept
Role Design
Platform Figma
Year 2026
The Softglow homepage, Look Like Yourself in Every Light, on a MacBook Pro on a marble ledge in window light
Overview

Doctor-led skin care that looks like you on a good day.

I took on the aesthetic clinic website design for Softglow end to end, from the name and a Caslon brand to a token-based design system and nine pages, with the homepage at phone size too, so every page shows real skin in even daylight and leads to one consultation with a doctor.

Problem

Clinic websites all promise the same glow.

People choosing an aesthetic clinic meet the same retouched faces, before and after grids and discount banners on every site, and the doctor who will actually treat them stays hidden behind a booking form.

Solution

Show the doctor, the light and real skin.

Every page names the clinician, prices each treatment up front and shows faces in bright, even daylight, in a Caslon brand of ink, stone and one Prussian blue, so the first step is always a conversation with a doctor.

Design process

  1. 01

    Discovery

    • Reference study
    • Bright photo direction
    • Headline font scan
    • Clinic name search
  2. 02

    Structure

    • Nine-page sitemap
    • Section rhythm rules
    • Prices on every treatment
    • One consultation path
  3. 03

    Design

    • Caslon wordmark and mark
    • Tokens with phone modes
    • Component library
    • Faces centred in crops
  4. 04

    Handoff

    • Components page
    • Documented style guide
    • Contrast checks on photos
    • Desktop and phone frames
A doctor points at the Softglow skin boosters page, Skin Boosters for Rested Skin, on a Studio Display while a patient looks on The Softglow aesthetic clinic homepage in full, from the hero and the medical director's note through six treatments with prices, the four-visit course and the numbers to patient stories, the clinicians, the studio, the FAQs and the journal The Softglow design system, with Prussian blue, ink, slate and stone colours, Libre Caslon Display for the logotype and Hanken Grotesk for the interface Softglow inner pages, with treatments, skin boosters, three season plans from the prices page, results, clinicians, a journal article, the journal and contact The Softglow homepage on an orange iPhone lying on a pink round table in afternoon sun Softglow on the phone, with the home hero, treatments, the four-visit course, the numbers, the clinicians carousel and the consultation hours A London mews of white houses under wisteria, closing the case study with Mike's contact email

Let's collaborate

Mike Lopez
© 2026 designed & developed by Mike Lopez
Privacy notice GMT+8